It has been reported that the birth of Deutz FAW (Dalian) Diesel Engine Co., LTD. (hereinafter referred to as "Deutz Dachai") is a major change in the domestic and foreign construction machinery power market pattern. Today, faced with the further improvement of domestic construction machinery emission standards and domestic construction machinery brands stride into the international market, Deutz Dachai will usher in a period of rapid development opportunities.

The domestic market ushered in another spring

If once upon a time, as a "dark horse" in China's construction machinery high-end power market, Deutz Dacha in the face of challenges and opportunities, with the heavy history of Chinese and foreign enterprises, advanced technology, superior resources integration, injected new vitality into China's construction machinery high-end market. Today, in the face of new challenges and opportunities, Deutz Dachai will usher in another spring of the high-end market of domestic construction machinery with a stronger body.

Liang Wei, deputy general manager of the company's sales company, said in an interview with reporters that although compared with other domestic diesel companies, Deutz Dachai is still very "young", whether from age or experience, it is still in the "growth" stage, but the "gene" factor determines the strong vitality of the enterprise, plus the adequate "provisions" after tomorrow. I believe that the implementation process of the three emission regulations of construction machinery is the growth process of our enterprise, which I am full of confidence.

Although the company's products have entered the high-end market of domestic construction machinery for only a few years, they have been highly recognized by users. Sany Heavy Industry, Zoomlion, Shandong Lingong, Xugong Group and other domestic construction machinery "giant" enterprises have been from the single piece trial to the stable batch order for many years, and established a long-term partnership; More and more small batch users have also come to the company, to "tailor"; Some users praise Izdachai is a construction machinery diesel engine "large supermarket", not only variety, good quality, and reasonable price, as long as you enter the supermarket, you can choose the products that users need.

The implementation of the national three emission regulations for construction machinery will further open the door of the domestic construction machinery market of Deutz Dacha. Liang Wei said that since 2014, they have carried out a comprehensive "attack" on the domestic market, mainly divided into three aspects: point-to-point promotion of old users, according to user needs "tailored", expand the product service field; For new users, to comply with the three emissions regulations of construction machinery products as a stepping stone "first"; For high-end users, take a new way of teamwork, and Germany Deutz complementary advantages, joint development.

Up to now, Deutz Firewood industrial engines have entered the road machinery, concrete machinery, digging machinery, scraper machinery, industrial vehicles, generator sets, lifting machinery, port machinery, mining machinery, airport equipment, heavy transport, agricultural machinery, industrial pumps and other fields. Not only for Sany Heavy Industry, Zoomlion, Shandong Lingong, Xugong Group and other domestic mainstream construction machinery manufacturers to provide the "world power" for China's high-end independent construction machinery brands to enter the international market, but also for BMW, Atlas Copco, Wittgen, Putzmeister, Liebherr and other international construction machinery giants in China's wholly-owned enterprises to supply in bulk. It is no exaggeration to say that Deutz Dachai products meet the diverse needs of domestic and international customers and promote the international development of China's independent construction machinery brands.

We will step up efforts to align with the Belt and Road Initiative

Deutz Dachai's goal at the beginning of its establishment is to "build China's first brand of construction machinery power professional production base", which is only a phased goal. Extending the professional base of "the world's first brand power of construction machinery" to China and going to the world is the strategic direction of the company's long-term development. The "One Belt, One Road" strategy proposed by the state has added a "stepping stone" to the realization of the ultimate goal of Deutz Dacha.

As a high-end product of construction machinery, the domestic production of excavators currently match the share of imported power is very high, the market share of multinational companies excavator products is relatively large, Deutz Dache product research and development direction is for this market with the domestic excavator production enterprises for joint development, has entered the domestic market in bulk, is ready to enter the international market. With the implementation of the national "One Belt and One Road" strategy, the pace of domestic construction machinery enterprises entering the international market will be greatly accelerated, which is bound to drive Deutz Dachai products to go abroad in batches.

Shandong Lingong as a leading domestic loader enterprise, is the first batch of enterprises to go abroad, Deutz Dachai as Shandong Lingong overseas three-stage loader exclusive supporting enterprises, products have been exported to Brazil, India and other countries. A loader user in India using the loader matched with Deutz diesel engine has accumulated more than 14,000 hours of work without any failure, and the user will use this machine as a "worship" offering.

Up to now, Deutz Dacha has introduced Deutz BF2012, BF1013, TCD2012, TCD2013 four series of products that meet the emission regulations of non-road machinery State II and State III. National three products are all the international mainstream electronic control monomer pump and electronic control common rail technical route, product power covers 90~300 horsepower. At the same time, for the 5-ton loader to meet the needs of the construction machinery country three emissions regulations, Deutz Daishai and Germany Deutz company for the 5-ton loader "tailored" to jointly develop 7.8 liters of new products. In the next step, facing the domestic and international markets, Deutz Dachai will also introduce Deutz products that meet the national fourth emission regulations of non-road machinery. In the "13th Five-Year Plan" the company is developing, it can fully solve the concerns of domestic and foreign high-end customers in meeting higher emissions regulations and product continuity.

At the same time, in the journey to the international market, Deutz Dacha began to implement the "reliable quality" strategy since 2012, focusing on product development, manufacturing process and procurement process and other aspects of the implementation of quality priority development, the goal is to achieve product quality to reach the "domestic excellent, international advanced" level. Deutz Dacha standards international benchmarking products, defines product development objectives and quality indicators, and improves product standards and processes; Carry out the improvement of the process capacity of the self-made process, and gradually achieve a high conformity rate of the key characteristics; Fully implement the quality target management and quality recognition control of purchased parts, participate in the improvement of the production capacity of core parts, and achieve the stability of the quality of purchased parts; Decomposition, quantification, effective use of quality objectives, strengthening process control and physical quality improvement. The products produced by Deutz in Dalian, China and those produced in Germany are not only of the same quality, but also more economical and more affordable, making it the first power of construction machinery in the world.